PLEASE
UNDERSTAND, DISHWASHERS MEAN YOU NO HARM. They will not suck you
in. You will not be cooked.
Note how 'Europe' and 'Britain' are
treated as totally separate entities; in 1983 33 per cent of the
electorate voted for the Labour Party, whose manifesto that year promised
a total withdrawal from the EU (as well as unilateral nuclear
disarmament). Note also how the pesky Europeans are so ahead of us in the
dishwasher stakes. They might not wash very often, but they keep their
plates clean. In 1983 it was hard to believe that people in Spain and
Greece and Turkey and the like actually used plates.
"The 2116
... has all the features of highly expensive machines. At a price that
literally, will leave you with enough change to buy a video
recorder." This is
a fairly bad line of copy. For a start, the advert doesn't come out and
actually state a price. And video recorders were very expensive in 1983;
if the price of a video recorder is 'change', what hideous sum must the
dishwasher cost? And there's a comma that shouldn't be
there.
Note the
use of 'automatic washing machine'. In those days, there was such a thing
as a 'manual washing machine', and indeed I can remember watching my
parents using one. A lot of kitchen equipment that we take for granted
nowadays came 'onstream' in the early 80s. Automatic washing machines,
microwave ovens and dishwashers are the most obvious. Even today
dishwashers remain something of a luxury, slightly pointless unless you
have lots and lots of dishes and you don't need them done as quickly and
easily and cheaply as just running a sponge over them in the
sink.
Note the smiling - deranged - woman doing the dishes. In 1983
women did the dishes. They still do, in the real world. Whilst writing
this page in August 2001 I read an article in the Guardian about Ruby Wax
(who, in 1983, was just embarking on her career as a television
presenter), and how, in her household, it's her husband who does the
dishes. The implication being that this is unusual, and that in 'normal'
households, women do the dishes. And this was the
Guardian.
|