Imagine weren't
really a 'legend', and they didn't 'continue'; in fact they are remembered
nowadays for failing to continue. They were the first spectacular failure
of the UK leisure software market and were essentially the dot.com crash,
but in 1983. Full-page colour adverts were extravagant for software
houses in 1983, at a time when most software houses made do with half-page,
black and white apologies.
The Imagine name was bought up by Ocean Software, who used it to release
arcade conversions. The adverts continued to be very attractive, although
the name was put to rest in the early 1990s. Ocean Software was very
successful and survived into the 16-bit age, something they achieved
by releasing competent-quality games based around films from which they
have bought the rights. Ocean even managed the impressive feat, for
an old 8-bit company, of lasting into the PC/Playstation age, although
they were bought after a period of silence in 1998 by Infogrames, who
proceeded to do to Ocean what Ocean had done to Imagine. The next year
Infogrames bought Gremlin, another of the few substantial surviving
British 8-bit software houses, and did to them what they had done to
etc. Nowadays only Codemasters and Psion still exist as independent
entities, although the latter is in difficulty. Good old Ultimate is
called Rare and is owned by Microsoft, which is good news if you have
an xBox.
Of the games on
this page, Jumping Jack is a classic, Zzoom was rubbish but
has a certain nostalgic interest (it was a flying game in which you had to
rescue prisoners, although you could shoot them, and they died quite
realistically, which was fun if you were six), whilst the others are dreck
(Ah Diddums in the bottom-left, Zip-Zap). Frantic was
never released and probably never existed beyond the name and the picture
here.
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