This is Joseph
Ettedgui's house in Sloan Street, London, although it was actually
designed by Eva Jiricna. All this modernist futurism is very European,
isn't it? Ettedgui is a clothes retailer and Jiricna is an architect who
has won a lot of awards. This design won an award, which suggests that
Jirinca is the one winning the awards, not the design.
the future will rely upon public taste becoming more educated: whether in
a lounge or dining area (above) ..."
Note the 'clean, white expense of
ceramic tiles', which unfortunately makes the room resemble a
slaughterhouse. Presumably the floor must be extremely cold. Joseph
Ettedgui must spend a fortune on heating. I assume there's a clause in the
contract that forbids him from installing carpets. Whether Ettedgui still
lives in this house, and whether it still looks like this, I don't
Heck of a name, 'Ettedgui'. It looks like an anagram for
something else. 'Ted U. Geti'. That's one.