Dyson Vacuum Cleaner
This is a 'Cyclon', a vacuum cleaner from Zanussi, or so the text says, which seems familiar to modern eyes because it's actually the very first 'Dyson'. The cyclonic bagless cleaner was invented by James Dyson, a graduate of the Royal Collage of Art, one of several famous Dysons (the others being Freeman Dyson, the physicist, and David Dyson, 'professional bassist').

Quite how the relationship between Zanussi and Dyson worked out is unclear, as neither party mentions the other on their respective websites. I therefore assume that something went wrong, and Dyson bought the idea back. Now he is a very rich, and some people's houses are very clean, but not all houses, because Dysons are still very expensive.

In 1983 Zanussi were well-known for a series of adverts which used the tagline 'the appliance of science'. And also for their electrical appliances. They were Italian and are now owned by Electrolux, in the sense that Zanussi is now a label and nothing else. Electrolux also own Flymo, another big consumern name in 1983. They made lawnmowers that hovered over the ground and had a little window on the top.

Dysons are one of a handful of home appliances which are also trendy fashion items as well as being fascinating gadgets; even the most boorish man would do the vacuuming if he was given a Dyson. And some beer.

"Whether the UK market will take to such a new idea, albeit in vaguely recognisable form, remains to be seen."

It would be easy to laugh at this line and write an article about how people could be so wrong in 1983, and if I was writing for a tabloid newspaper that's the approach I would have taken for this article. The Dyson of today is much the same as the Dyson of 1983, although the market is limited by the high cost.

If Dyson released a cheaper model, costing 99.99, they would - ha - clean up
(c) Ashley Pomeroy 2001